WordPress has evolved into one of the most advanced
open source web platforms today.
It started out as a simple blogging platform back in 2003.
Since its introduction only a few short years ago, it has grown
into the web’s most popular content management system (CMS).
It’s estimated that WordPress is used by 54.0% of all the websites that
employ a content management system today.
It is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.
It incorporates a cms that is built with the end user in mind;
It also has a wide range of applications available to extend its capabilities in a number of areas including:
Social media Integration
It has the ability to integrate with the top social media network and bookmarking websites,
allowing for automatic publishing as well as providing tools to allow users collaborate and share
information in real time, this is particularly important as the search engines have begun to place more
importance and relevance to social media activity.
Also reaching potential customers in the way they prefer to be reached is the key to any marketing campaign’s success.
Providing recognizable social icons on your website whereby visitors can easily jump to their preferred method of interaction.
Search engine Friendly
WordPress also makes it easier to optimise your site for improved search engine exposure.
A few basic tweaks & plugins are all that’s required to ensure that your content is crawlable by
search engine spiders for indexation & inclusion in the SERP’s.
Its Automatic
WordPress has a built-in categorizing and archiving feature, making your posts easy to find for both the
user and the search engines. With WordPress, many things just happen automatically, so you can
concentrate on creating great content and not worry about the technical details.
Content Syndication
Using WordPress also allows you to create an RSS (Real Simple Syndication) feed.
That means you can syndicate your content through many different channels.
For example, I have an RSS feed that goes into Twitter and Facebook.
That means every time I write a new article on this site, it shows up there as well!
Extendible
Lots of platforms have plugins and extensions, but WordPress beats them all.
From the amazingly easy to use plugin directory where you can extend the functionality in a matter
of a couple of clicks, to the sheer number of people, (individuals up to big development agencies)
making incredible plugins. You can add galleries, sliders, forums, shopping carts and more.
Its searchable
A WordPress website is very fast and is fully searchable.
Adding a search box to your website allows visitor to go into your post and article
archives and find the information they require.
Large community Support
As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world.
There is a large user community backing the development of this software. So, whenever you face any problems,
you can go through all the available WordPress forums and communities and find answers for all your questions.
It’s safe and secure
WordPress is pretty secure. Each release is tested by a large community and security vulnerabilities are rare.
Other top organisations the use wordpress
Its estimated that around 30 million websites use WordPress worldwide,
CNN, CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS.
