Mobile Optimization tips for Website owners

images (4)In the not so distant past all
Websites were built primarily to display on
Desktop Computers and laptops.

But with the recent explosion in the use of
smartphones and other portable devices
more and more consumers these days
are using a wider range of devices
to access your website.

Unless your website is specifically designed
for these devices then your customers experience
will undoubtly be poor as they will more than
likely have to “Pinch and Zoom” to try
and view your website content.

While This provides a “usable” Mobile
experience, its far from ideal and what your customers
could be experiencing elsewhere.

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So what can you do to improve your online
profile and make your Business more appealing
to the greather number of consumers who are
essentially mobile.

Option No 1: Is to create a Native App

This could be an App that is developed for use
on the particular platform or device.
EG: A Smartphone App

Advantages: Provides the best experience because it can harness the processing
power of the device, will always run faster than a Web based App, because there is
no remote translation processing taking place, can also be promoted in various App Stores.

Disadvantage : These native apps can be time consuming and expensive to build.
Also each platform requires a different skill set to program as a seperate Version
is required by IOS to what is required by Android the platform, so supporting
multiple platforms  and constant updates requires a significant infrastructure.

Option No 2:
Is to  a Seperate Mobile Website 0r employ Adaptive Website Design

Creating a separate Mobile Website that will run alongside your desktop website.
Usually on a domain like “m.yourdomainname.com” . The visitor is directed
to the mobile version by software that detects the user has requested the
website via a small Screen Device like a Smartphone.

Adaptive Website Design – This is where the server (where the website is hosted)
detects the device and load’s the version ( Page ) of the website that is
optimized for that device.

Advantages: These seperate pages can be customized espicially to for
the Mobile User and provide a very strong user experience.

Disadvantages : As these are essentially seperate versions of your main website that
need to be updated and maintained constantly in line with your main Desktop website
this creates additional costs.


Option No 3: Upgrade your Website to a responsive Website

A Responsive Website is a new generation of Website that uses Technology to
literally sense the device its being viewed on, it then renders
( reshapes ) itself to provide the best user experience.

Advantages: Realatively innexpensive to develop and far less costly
to maintain compared to either options 1 & 2

Disadvantages :
In general a Responsive Website will not provide the same level of user experience
that the other two options will provide, also will take longer to load on Mobile Devices.
Conclusion
We think its a trade off between cost versus user experience and
Responsive Websites offer a competitive option for startups and
small Business.