As more and more new technologies come to the fore, the way
websites are created and displayed has changed over the years.
A website can be static or dynamic based on the way it is built and rendered.

Static Websites as opposed to dynamic websites

A static website, as the name suggests, contains information that does not change too much.
It is coded into the page and every time the page renders, the same information
is displayed in the same format. There is no change based on the recipient or the type of device it is
displaying on or other such parameters.

Static websites are cheaper and faster to build and so businesses with lower budgets
or those who do not depend too much on the internet for their business,
tend to go in for static websites. They may still incorporate a few dynamic
features like changing pictures or some JavaScript methods,
but that does not qualify the site as dynamic.

The main drawback with static websites is that the person changing content of a static
website needs to know the technology used to build the site. Also, irrespective of
the user’s background, the site remains the same and the experience remains
the same unless the site is physically changed by the user.

Dynamic websites explained

A dynamic website on the other hand, contains information that changes based on the viewer,
the time zone, language and many such factors. The dynamic aspect of the website is two-fold,
one at the content level and the other at the look and feel level.
Both can be achieved using latest available technologies.

A dynamic website usually contains client-side and / or server-side scripting to render content based on set parameters.
These websites uses current technologies and coding languages like php, asp, AJAX, etc.
The content that is finally displayed is HTML that is created based on the parameters based
on the user accessing the site. Some sites may even be database driven and the content is
drawn from a database before it gets displayed.

Disadvantages of a dynamic website

1. Dynamic websites take longer to develop because of the coding element involved in creating these sites.
2. In case of database driven sites and because of the advanced technology involved hosting these
   sites is slightly more expensive than the static websites.
   Investment in technology is also more and may add to the cost.

Advantages of a dynamic website

On the other hand, the advantages of a dynamic website outdo these disadvantages –

1. Dynamic websites are easier to maintain than their static counterparts.
   Updates to content can be made by just changing database
   records instead of opening up the entire code.
2. The website can be kept current with the latest developments by adding news
   and tit-bits on a daily basis, considering the ease of manipulation of the content.
3. The users have a better experience because they can easily identify with the website
   as it changes as per their surroundings.
4. Optimizing the site for search engines becomes easier because of the ability to frequently change content.

Conclusion

Dynamic websites enhance user experience and attract more users thus building a
business’ online presence. Considering the advantages of dynamic websites over static
websites more and more businesses are moving towards updating existing static
websites or creating new dynamic websites.

The ease of use combined with the power of content maintenance and
site editing and incremental growth make the CMS model
attractive to online businesses that need heavy control of
their marketing and online presence.

The growth of Social Media

As social media sites and social network interaction becomes more mainstream,
search engines have begun to place more importance and relevance to social media activity.
Wordpress allows the integration of all of the top social media websites such as twitter and facebook.

Providing multiple channels for your brand and marketing messages is essential in today’s multi-channel world.
Reaching customers and potential customers in the way they prefer to be reached is key to any marketing campaign’s success.
Be sure to cross-link your social media information with your website, and provide recognizable social icons on your
website so visitors can easily jump to their preferred method of interaction.

WordPress is an open source content management systems

Open source content management systems offer a variety of benefits that
proprietary CMS fail to deliver.  Lower costs, more flexibility and control over your website,
community support and other advantages make WordPress a better platform for hosting a website than a proprietary CMS.

No Licensing Fees
Because the content and design is not proprietary, initial fees when building a website on WordPress are minimal. Downloading and upgrading the software is free, and although some plugins and add-ons cost extra, these fees are generally relatively small. With proprietary CMS websites, there are typically only a few extensions that come standard and adding additional extensions can often involve high licensing and customization costs. Although there may be development costs associated with adding non-standard WordPress capabilities that aren’t available through plugins, these costs are probably much less than what you would pay for a proprietary CMS to develop the same capabilities, and offer the additional benefit of freedom to choose any developer to customize these add-ons to your site.

User friendly
WordPress was designed with the end user in mind.
There are no technical requirements like knowing HTML, CSS or any other computer coding.
The whole process of installing and updating content is straight forward
and can be handled by first time computer users.

Search engine Friendly
WordPress also makes it easier to optimise your site for improved search engine exposure.
A few basic tweaks & plugins are all that’s required to ensure that your content is crawlable by
search engine spiders for indexation & inclusion in the SERP’s.

Its Automatic
WordPress has a built-in categorizing and archiving feature, making your posts easy to find for both the
user and the search engines. With WordPress, many things just happen automatically, so you can
concentrate on creating great content and not worry about the technical details.

Content Syndication
Using WordPress also allows you to create an RSS (Real Simple Syndication) feed.
That means you can syndicate your content through many different channels.
For example, I have an RSS feed that goes into Twitter and Facebook.
That means every time I write a new article on this site, it shows up there as well!

Extendible
Lots of platforms have plugins and extensions, but WordPress beats them all.
From the amazingly easy to use plugin directory where you can extend the functionality in a matter
of a couple of clicks, to the sheer number of people, (individuals up to big development agencies)
making incredible plugins.  You can add galleries, sliders, forums, shopping carts and more.

Its searchable
A WordPress website is very fast and is fully searchable.
Adding a search box to your website allows visitor to go into your post and article
archives and find the information they require.

Large community Support
As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world.
There is a large user community backing the development of this software. So, whenever you face any problems,
you can go through all the available WordPress forums and communities and find answers for all your questions.

It’s safe and secure
WordPress is pretty secure. Each release is tested by a large community and security vulnerabilities are rare.

Other top organisations the use wordpress
Its estimated that around 30 million websites use WordPress worldwide,
CNN, CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS.

Typical signs you need a Website Upgrade

1: Content Management
If your website appears to displaying product lines
that out of date more frequently and you have to pay
an external developer to do your updates then you need to consider
upgrading to a website that employs a web based content management facility
as this will bring immediate benefits in a number of areas.

2: Accessibility
Secondly if some of your customers are complaining because they cannot access your website
via their new Smartphones and tablets, the you might be experiencing accessibility problems
as older static websites were not designed to display on these new small screen devices.

3: Social Media Integration
If visitors to your website cannot share your content via their preferred
social media channels then you are at a disadvantage as Forrester Research
reports that 80% of online purchase cycles involve some form of
peer recommendation, so if your customers can’t share your offers
with their friends then you are missing out on potential additional online leads.

A solution to these challenges:
We offer a website upgrade service whereby we will take your old static website
and upgrade it to the next generation. By upgrading your website we will
place similar features enjoyed by larger Business in your hands at a fraction of the cost.

Also your new website will have new features including a web based content management
dashboard will allow non technical members of your staff update your website content,
this will reduce your content publishing costs and also ensure more frequent updates,
this will in turn aid in your search engines rankings and also keep your customer
coming back for more.

Compatible with all the latest devices out there:
These websites employ layouts that are fluid and change
automatically to suite the screen size of the device the website is being viewed on.

Are social media Friendly
These next generation websites can also Integrate with the top social
media network and bookmarking websites, so you can publish
your content in one place saving you valuable time.

Competitive Website Upgrade Service

Our rates are extremely competitive and we allow you spread your costs
over a period of 12 months. By upgrading your website to the next generation
of websites you will also put yourself ahead of your competition and future
proof your online business.

See our website upgrade Packs here:

A next generation website enables the following:

Puts you and your staff in your control
of your website content

By having a web based content management interface
it will enable non technical members of your
staff update your website. This will ensure the following:

Website content is more up to date
If your website content is fresh and up to date it will enhance your customers
experience and keep them coming back for more.

Will enthuse and empower your staff
By enabling your non technical staff to update sales and product information on your website
you will improve their productivity and empower greater involvement. This will lead to better
sales and marketing information and greater customer service support.

Reduce your publishing costs
By allowing your non technical staff update your website it will reduce your content
publishing costs.

Security of content
Staff members can be allocated certain areas or regions of content that only they can update,
with up to five levels of user control – administrator, editor, author, contributor and subscriber.
This enables multiple users have different levels of access according to levels of security and
minimizes the potential damage caused by untrained users.

More frequent website updates will lead to certain advantages

Improved search engine rankings
More frequent website updates will also aid in your organic search engines rankings
exposing your brand to a wider audience.

Greater user/customer experience
With more purchases now being made exclusively online, today’s consumer demands
the latest product news and updates. So having the latest information available on
your website will ensure a positive user experience.

Other advantages a website upgrade to a Nextgen website will provide.

Give you more bang for your Buck
Will put a highly versatile content management  platform in your hands at a fraction
of the costs of a comparable proprietary enterprise system.

Add new features easily
Enables you to add additional features. Just plug them in as “there’s probably an app for that”.

Global Community are working for free to support you.
Benefit from a global community of developers  who are updating your website platform.
It is constantly evolving and always up to date with the latest trends in terms of functionality.

Get ahead of your competition:
With the benefit of new additional features, fresher content and higher search engine rankings
your website will outperform your online competition.

We offer a cost effective option
We offer next generation websites at really competitive rates. We also allow you spread the
development costs over a period of 12 months, so no major upfront costs to incur.

See our website upgrade Packs here:

1. Has a Content Management System built-in
So you can keep your content fresh and you
don’t have to pay an external Developer every
time you want to update your website.

For more information see: How Smaller Businesses can benefit from Next Generation Websites

2. Its accessible to all of your customers,
It’s compatible with an ever increasing
range of portable devices your customers
are using to access the internet today.

Another great article on this topic: Why upgrade to a responsive website?

3. Can integrate with all of the top social media channels.
It’s imperative that you can share your offers via all your Social
Media channels simultaneously via your website

Another great article on this topic: Why your Business website needs to integrate with Social Media

4. Visitors to your website can share your content via their preferred social media accounts.
Allowing your customers to share your information and offers
with their peers direct from your website will have an immediate beneficial effect.

Another great article on this topic: How to ensure you continue to reach your Online Customers in 2013

5. Your website is scalable so that it can grow as your business grows.
Ensure your website is extendible so that it can grow as your business grows.
Lot of websites today are built on platforms like WordPress; these platforms have a plethora
of Free plugins or applications available to extend their functionality.

If your business website is short some of these important features then
you can upgrade to a next generation responsive website

We offer a cost effective option
A cost effective options is to create a responsive website using a popular platform
like wordpress and ready-made responsive themes.

We use this technique to generate next generation responsive websites
at really competitive rates; they also allow you spread the development
costs over a period of 12 months, so no major upfront costs to incur.

See our website upgrade Packs here:

As a Business owner you need to ensure your Business website
is accessible to them. Unless you have a new next generation
website that is mobile friendly chances are your customers will
have difficulty accessing your website and you could be losing out to your competition.

How to check how your website renders on these new devices
This tool allows you to check what your customers will see when they
visit your website if they are using an iPhone (the most popular Smartphone).

Test your website here: http://www.testiphone.com

What options you have. If your website does not display correctly using this test,
then chances are your website is not responsive; a responsive website is a
website that renders itself to suite the screen size of the device it’s being viewed on.

If your website fails the test, don’t panic, its recommended that you upgrade
your website to a next generation responsive website.

Website upgrade service We specialise in upgrading websites
to the next generation, websites that are responsive & built on the best open
source platforms like wordpress.

We offer website upgrade packs starting from only 129$
per month allowing you to spread your upgrade costs over a twelve month period.
(12 Monthly payments only) See our advanced website packs here

This is because it incorporates a cms that is built with the end user in mind; it also has a wide range of applications available to extend its capabilities in a number of areas.

Excellent easy to use CMS:
Wordpress has an excellent (CMS) or Content Management System; this gives your business complete control over the content of your website. With this in place you have the ability to manage content, user accounts; this can all be administered by non-technical staff in an extremely simple, user-friendly way, instantly and from anywhere once the user has access to the Internet.

Social media Integration
It also possible to integrate all the top social media networking and bookmarking websites with the platform, allowing for automatic publishing as well as providing tools to allow users collaborate and share information in real time, this is particularly important as the search engines have begun to place more importance and relevance to social media activity.

Also reaching potential customers in the way they prefer to be reached is the key to any marketing campaign’s success. Providing recognizable social icons on your website whereby visitors can easily jump to their preferred method of interaction.

Search engine Friendly
WordPress permalinks site architecture and xml sitemap applications ensure fast and accurate search engine indexing. This coupled with the built-in categorising and archiving feature, with two built-in taxonomies, categories and tags reinforces its abilities to ensure a well indexed website on the search engines.

Extendible
There is a massive range of plugins and extensions; you can add galleries, sliders, forums, shopping carts and more.

Content Syndication
The Real Simple Syndication feed means you can syndicate your content through many different channels.

For example, when you publish a new post, WordPress will automatically notify websites that use XML RPC Ping. These include Google and Yahoo.

It’s safe and secure
WordPress is pretty secure. Each release is tested by a large community and security vulnerabilities are rare.

Other top organisations also use wordpress
Its estimated that around 30 million websites use WordPress worldwide, CNN, CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS.

If you do not intend your web content to change very frequently then
a static website is ideal, but if on the other hand you need your
website content to change frequently then a dynamic website should be
your preferred option.

Reasons why a dynamic website is more efficient at changing website content.
Whether you can afford to establish a dynamic website that includes a content management system depends on your budget. Although, it is important to consider how you would benefit from a dynamic site as opposed to a static one. If your website content is to change quite often then you will want to use a CMS (Content Management System) With a dynamic website, you can change the content through an admin panel that renders changes to the source code of the pages in real time,  so no need to know HTML or anything else like that is required  to make the same changes to static web pages.

A screen shot of the wordpress editor:

Advantages and disadvantages of both options:
Both static and dynamic websites have their advantages and disadvantages.

1. Static websites:
A static web page is hard coded in HTML and then uploaded manually to a web server so that it can be accessible on the Internet. In order to make even minor changes to its content it has to be downloaded, modified and then uploaded again, this involves having technical knowledge of source code and also familiarity with file transfer software etc.

Pros: They are relatively cheap to setup and maintain.
Cons: They can be costly to update as you need to hire someone who is very proficient with source code, the more updates required the higher the costs.

2. Dynamic websites
Dynamic websites have a WCMS and store their content in a database and assemble pages in real-time or on the fly.

Pros: They are easy to update and are feature rich.
Cons: They can be difficult to setup and need ongoing support.

Conclusion:
If you want to create a basic online presence that doesn’t need to be updated regularly then a static website is the solution to your needs. On the other hand if you want a website that you and your staff can control, is feature rich, scalable and performs well on the internet then a dynamic website with an WCMS is your only option.

WordPress is now a leading CMS
Several main platforms have evolved which are very popular today; one of these platforms is wordpress. It started out as a simple blogging platform back in 2003.

Since its introduction only a few short years ago, it has grown into the web’s most popular content management system (CMS). It’s estimated that WordPress is used by 54.0% of all the websites that employ a content management system in the world today.

Is there any downside to using wordpress or any of the other open source CMS The downside is these can be difficult to install, support and manage, that’s where we come in.
Our Service
We provide the following service as one single package:

• Advice and consultation on the best open source CMS for your individual needs
• Installing and configuring the CMS and its various components into one single Package
• Customizing a template that connects with the CMS with your individual corporate design elements
• Transferring your existing website content across to the new CMS
• Training you and your staff on how to use the new CMS
• Recommending and installing additional applications to extend its functionalities.
• Supporting everything together as one single service.

The end result is a modern, quality website that can have daily edits and additions as required, that can be extended feature wise with the availability of a plethora of third party plugins that are readily available and can be setup in minutes.

WordPress has a massive global community of enthusiasts and the individuals are constantly striving to push the limits of WordPress, providing users with a platform that’s capable of evolving to meet future expectations and needs.

See our advanced website packs here

It started out as a simple blogging platform back in 2003.
Since its introduction only a few short years ago, it has grown
into the web’s most popular content management system (CMS).

It’s estimated that WordPress is used by 54.0% of all the websites that
employ a content management system today.

It is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.
It incorporates a cms that is built with the end user in mind;
It also has a wide range of applications available to extend its capabilities in a number of areas including:

Social media Integration

It has the ability to integrate with the top social media network and bookmarking websites,
allowing for automatic publishing as well as providing tools to allow users collaborate and share
information in real time, this is particularly important as the search engines have begun to place more
importance and relevance to social  media activity.

Also reaching potential customers in the way they prefer to be reached is the key to any marketing campaign’s success.
Providing recognizable social icons on your website whereby visitors can easily jump to their preferred method of interaction.

Search engine Friendly
WordPress also makes it easier to optimise your site for improved search engine exposure.
A few basic tweaks & plugins are all that’s required to ensure that your content is crawlable by
search engine spiders for indexation & inclusion in the SERP’s.

Its Automatic
WordPress has a built-in categorizing and archiving feature, making your posts easy to find for both the
user and the search engines. With WordPress, many things just happen automatically, so you can
concentrate on creating great content and not worry about the technical details.

Content Syndication
Using WordPress also allows you to create an RSS (Real Simple Syndication) feed.
That means you can syndicate your content through many different channels.
For example, I have an RSS feed that goes into Twitter and Facebook.
That means every time I write a new article on this site, it shows up there as well!

Extendible
Lots of platforms have plugins and extensions, but WordPress beats them all.
From the amazingly easy to use plugin directory where you can extend the functionality in a matter
of a couple of clicks, to the sheer number of people, (individuals up to big development agencies)
making incredible plugins.  You can add galleries, sliders, forums, shopping carts and more.

Its searchable
A WordPress website is very fast and is fully searchable.
Adding a search box to your website allows visitor to go into your post and article
archives and find the information they require.

Large community Support
As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world.
There is a large user community backing the development of this software. So, whenever you face any problems,
you can go through all the available WordPress forums and communities and find answers for all your questions.

It’s safe and secure
WordPress is pretty secure. Each release is tested by a large community and security vulnerabilities are rare.

Other top organisations the use wordpress
Its estimated that around 30 million websites use WordPress worldwide,
CNN, CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS.

Firstly there are two main distinct types of website available today. These are
static and dynamic websites; both have different strengths and weaknesses.

Here is a brief overview of both of these:

1. Static websites:

If you have an existing website then chances are you own a
static web site that contains web pages that were hand coded by a programmer.
In order to make even minor changes to these pages, firstly they have to
be downloaded, then modified and uploaded again back to the server.
This also requires having technical knowledge of the page source code
and also familiarity with file transfer software etc. Websites that are
comprised of static web pages are sometimes referred to as static websites.As they are essentially static, they only present information. They provide
the visitor with no form of interaction and are difficult to update as everything
has to be done manually by a user who is proficient with HTML.
According to recent stats, approx 84% of all websites today fall into this category.

2. Dynamic websites:
On the other hand today’s dynamic websites are powered by various software platforms.
Some these are open source meaning there is no expensive licensing costs.
In recent years there has been an explosion in the use of these next generation open source
dynamic websites.

Advantages a dynamic website can provide:

The first advantage a dynamic website offers is that it’s much more effective at
managing large volumes of content and frequent updates as lots of users can
collaborate together in one controlled virtual environment.
From the users perspective these websites are somewhat interactive as
‘Users’ become Participants as they are empowered with the tools of
collaboration.  These tools allow them add comments on content,
share content with other users via various social media tools, tag or
classify content, in some instances even change elements on
the page in terms of display to suite preferences.
They can basically interact with the website at a rudimentary level.
This enriches the user experience.
These website also have great potential in terms of scalability because
there are thousands of programmers around the world developing
applications or plugins to extend their capabilities.

Why is all of this so important to your business?

1. These dynamic websites are powered by Open source CMS that are
more cost effective to deploy. This  puts the latest technology in your
hands at a fraction of the cost of alternative proprietary systems.

2. Once it is gone live, you are in total control.
This allows you to keep your website up to date without incurring the
cost of hiring or waiting for an external developer to do this for you.

3. If you can react quickly to news, product changes, latest developments,
this can put you ahead of your competition online.

There are many more benefits.

Our Services
We specialise in offering dynamic websites built on the best open source platforms.

We offer complete website upgrade packs built on wordpress starting from only
69$ per month.
See our advanced website packs here