Content Management Systems (CMS) are a growing 
trend for small and medium-sized businesses.
The ease of use combined with the power of content maintenance and
site editing and incremental growth make the CMS model
attractive to online businesses that need heavy control of
their marketing and online presence.
The growth of Social Media
As social media sites and social network interaction becomes more mainstream,
search engines have begun to place more importance and relevance to social media activity.
Wordpress allows the integration of all of the top social media websites such as twitter and facebook.
Providing multiple channels for your brand and marketing messages is essential in today’s multi-channel world.
Reaching customers and potential customers in the way they prefer to be reached is key to any marketing campaign’s success.
Be sure to cross-link your social media information with your website, and provide recognizable social icons on your
website so visitors can easily jump to their preferred method of interaction.
WordPress is an open source content management systems
Open source content management systems offer a variety of benefits that
proprietary CMS fail to deliver. Lower costs, more flexibility and control over your website,
community support and other advantages make WordPress a better platform for hosting a website than a proprietary CMS.
No Licensing Fees
Because the content and design is not proprietary, initial fees when building a website on WordPress are minimal. Downloading and upgrading the software is free, and although some plugins and add-ons cost extra, these fees are generally relatively small. With proprietary CMS websites, there are typically only a few extensions that come standard and adding additional extensions can often involve high licensing and customization costs. Although there may be development costs associated with adding non-standard WordPress capabilities that aren’t available through plugins, these costs are probably much less than what you would pay for a proprietary CMS to develop the same capabilities, and offer the additional benefit of freedom to choose any developer to customize these add-ons to your site.
User friendly
WordPress was designed with the end user in mind.
There are no technical requirements like knowing HTML, CSS or any other computer coding.
The whole process of installing and updating content is straight forward
and can be handled by first time computer users.
Search engine Friendly
WordPress also makes it easier to optimise your site for improved search engine exposure.
A few basic tweaks & plugins are all that’s required to ensure that your content is crawlable by
search engine spiders for indexation & inclusion in the SERP’s.
Its Automatic
WordPress has a built-in categorizing and archiving feature, making your posts easy to find for both the
user and the search engines. With WordPress, many things just happen automatically, so you can
concentrate on creating great content and not worry about the technical details.
Content Syndication
Using WordPress also allows you to create an RSS (Real Simple Syndication) feed.
That means you can syndicate your content through many different channels.
For example, I have an RSS feed that goes into Twitter and Facebook.
That means every time I write a new article on this site, it shows up there as well!
Extendible
Lots of platforms have plugins and extensions, but WordPress beats them all.
From the amazingly easy to use plugin directory where you can extend the functionality in a matter
of a couple of clicks, to the sheer number of people, (individuals up to big development agencies)
making incredible plugins. You can add galleries, sliders, forums, shopping carts and more.
Its searchable
A WordPress website is very fast and is fully searchable.
Adding a search box to your website allows visitor to go into your post and article
archives and find the information they require.
Large community Support
As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world.
There is a large user community backing the development of this software. So, whenever you face any problems,
you can go through all the available WordPress forums and communities and find answers for all your questions.
It’s safe and secure
WordPress is pretty secure. Each release is tested by a large community and security vulnerabilities are rare.
Other top organisations the use wordpress
Its estimated that around 30 million websites use WordPress worldwide,
CNN, CNET, Ford, ZDNET and various other popular sites has used WordPress as a CMS.
