A website is primarily a presence of a company on the Internet.
It is used to target potential customers and to let them know about
your services and offerings. With more and more people resorting
to the Internet for their business, the importance of websites
has increased manifold.
As more and more new technologies come to the fore, the way
websites are created and displayed has changed over the years.
A website can be static or dynamic based on the way it is built and rendered.
Static Websites as opposed to dynamic websites
A static website, as the name suggests, contains information that does not change too much.
It is coded into the page and every time the page renders, the same information
is displayed in the same format. There is no change based on the recipient or the type of device it is
displaying on or other such parameters.
Static websites are cheaper and faster to build and so businesses with lower budgets
or those who do not depend too much on the internet for their business,
tend to go in for static websites. They may still incorporate a few dynamic
but that does not qualify the site as dynamic.
The main drawback with static websites is that the person changing content of a static
website needs to know the technology used to build the site. Also, irrespective of
the user’s background, the site remains the same and the experience remains
the same unless the site is physically changed by the user.
Dynamic websites explained
A dynamic website on the other hand, contains information that changes based on the viewer,
the time zone, language and many such factors. The dynamic aspect of the website is two-fold,
one at the content level and the other at the look and feel level.
Both can be achieved using latest available technologies.
A dynamic website usually contains client-side and / or server-side scripting to render content based on set parameters.
These websites uses current technologies and coding languages like php, asp, AJAX, etc.
The content that is finally displayed is HTML that is created based on the parameters based
on the user accessing the site. Some sites may even be database driven and the content is
drawn from a database before it gets displayed.
Disadvantages of a dynamic website
- Dynamic websites take longer to develop because of the coding element involved in creating these sites.
- In case of database driven sites and because of the advanced technology involved hosting these
sites is slightly more expensive than the static websites.
Investment in technology is also more and may add to the cost.
Advantages of a dynamic website
On the other hand, the advantages of a dynamic website outdo these disadvantages –
- Dynamic websites are easier to maintain than their static counterparts.
Updates to content can be made by just changing database
records instead of opening up the entire code.
- The website can be kept current with the latest developments by adding news
and tit-bits on a daily basis, considering the ease of manipulation of the content.
- The users have a better experience because they can easily identify with the website
as it changes as per their surroundings.
- Optimizing the site for search engines becomes easier because of the ability to frequently change content.
Dynamic websites enhance user experience and attract more users thus building a
business’ online presence. Considering the advantages of dynamic websites over static
websites more and more businesses are moving towards updating existing static
websites or creating new dynamic websites.